哈雷戴维森(HOG)股价今日盘前大跌5.97%,引发市场广泛关注。公司发布的2024年第四季度财报显示,由于消费者减少大额消费,预计2025年摩托车收入将持平或下降5%。
数据显示,分析师此前预期HOG 2025年摩托车收入将增长1.5%。但受通胀和高昂借贷成本影响,对休闲车的需求持续走低,迫使手头拮据的美国消费者更多将支出集中在必需品而非奢侈品上。
此外,这家历史悠久的摩托车制造商也难以吸引年轻车手的青睐,他们更偏好功能齐全且价格亲民的现代摩托车。为应对利润率下滑压力,哈雷戴维森已调整2025年产品线,增加利润率更高的旅行摩托车,并将重心转向定制车业务,专注于富裕客户群体。
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