Tokyo Chuo Auction Surges 9% on Proposed Rebrand to Shangshan Gold International

Deep News

Jul 16, 2025

Tokyo Chuo Auction (01939) surged nearly 9% during morning trading, climbing 8.54% to HK$4.83 at last check with turnover reaching HK$10.19 million. This rally follows the company's annual results announcement and proposed corporate rebranding.

The auction house reported revenue of HK$62.051 million for the fiscal year ended March 31, 2025, marking a 7.3% year-over-year increase. While the company remained in the red, its net loss attributable to owners narrowed significantly by 27.6% to HK$19.461 million. Basic loss per share stood at HK3.89 cents.

In a separate development, the board proposed changing the company's English name to "Shangshan Gold International Holdings Limited" and its Chinese name to "上善黄金国际控股有限公司" (Shangshan Gold International Holdings Limited), replacing the current "Tokyo Chuo Auction Holdings Limited" and "东京中央拍卖控股有限公司" respectively. This strategic rebranding signals a potential shift in corporate focus toward the precious metals sector.

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