On the afternoon of February 9th, Yuewen Group CEO and President Hou Xiaonan issued an internal letter for the Lunar New Year, systematically reviewing the company's business progress in 2025. He clearly defined "Enduring Content," "IP+AI," and "Globalization" as the three core strategic directions. Hou Xiaonan stated in the letter that 2025 was a year for Yuewen to solidify its foundation and cultivate new momentum amidst deep industry adjustments. The greatest achievement, he noted, was not just individual hit titles but the development of a more resilient and continuously evolving ecosystem.
The internal letter revealed that in 2025, while consolidating its core online literature business, Yuewen achieved breakthroughs on multiple fronts including IP visualization, commercialization, globalization, and AI. Emerging formats such as short dramas, comic dramas, and derivative products experienced scaled growth, collectively forming a "second growth curve" for the IP ecosystem and propelling the company into a new phase focused on quality and efficiency.
Looking ahead to 2026, Hou Xiaonan elaborated on the three strategic priorities: "Enduring Content," "IP+AI," and "Globalization." The first priority is creating "Enduring Content" by supporting core authors and strong genres while actively nurturing new talent and diverse themes. The company will also accelerate the development of film and television sequels and high-quality animations, upgrade short dramas and comic dramas towards premium quality, and deeply integrate IPs into users' daily lives through various carriers like derivatives and trendy toys, thereby continuously fostering long-lasting IPs.
The second priority is building a creation ecosystem centered on "IP+AI." Hou Xiaonan expressed that the faster AI develops, the more valuable original content becomes, and the value of a good story will be amplified like never before. Yuewen's vast repository of high-quality IPs presents new opportunities for visualization. The company will fully embrace AI across various stages, including content incubation, premium content production, IP development, and industrial globalization. It will make a full-force effort to develop new scenarios like AI-powered comic dramas to enhance the efficiency of IP development and its potential value.
The third priority is establishing a long-term engine for globalization. Yuewen will accelerate its expansion into international markets with multi-language offerings, while simultaneously deepening its presence in key regional markets. The focus will be on concentrating resources to create benchmark IPs with international influence.