Gold.com's stock surged 7.60% during intraday trading on Friday, reflecting strong investor sentiment following significant positive developments.
The rally was driven by Tether's $150 million strategic investment in the precious metals platform, acquiring approximately a 12% stake. The deal aims to strengthen Tether's gold-backed digital asset XAU₮ and expand access to both tokenized and physical gold. As part of the partnership, Gold.com committed $20 million into XAU₮ and plans to integrate stablecoins into its platform.
Additionally, Northland Capital upgraded Gold.com to Outperform from Market Perform, raising its price target to $57 from previous levels. Analyst Greg Gibas cited expected continued momentum, further boosting investor confidence in the company's growth prospects in the evolving tokenized assets market.