9月21日，东方甄选(01797.HK)盘中上涨6.18%，报27.0港元，成交额8326.42万港元。
消息面上，东方甄选近期利好密集释放。公司首家景区门店已落地崇礼太舞度假小镇，面积170平方米，SKU超1000个，自营品占比达80%，此前已在北京、西安、郑州开出体验店，俞敏洪公开表示计划三年内开设1000家地面店。此外，公司在服贸会上发布首款自营羽绒服，标志着自营品类从食品向服饰赛道延伸。
基本面方面，公司FY2026总营收57.01亿元，同比增长29.8%；经营利润6.63亿元，实现扭亏为盈；毛利率提升至35.8%。自营产品GMV占比达52.6%，SKU增至1009个，已成为核心增长引擎。光大证券维持"买入"评级，方正证券给予"强烈推荐"。
（以上内容均基于市场公开消息，由程序或算法智能生成，仅作为股价异动提醒，不作为投资建议或交易依据。）
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