TAI HING GROUP (06811) announced that the Group anticipates achieving a profit attributable to shareholders of approximately HK$1.05 billion to HK$1.1 billion in 2025, compared to a profit attributable to shareholders of about HK$627.49 million in 2024. According to the announcement, the expected profit increase is primarily due to the Group's dedicated efforts to enhance profitability during the year. The operating profit margin of key core brands has risen compared to the 2024 fiscal year, driving improved profit performance in the Hong Kong and Macau regions. This outcome was achieved through precise brand promotion and marketing strategies, which stimulated same-store sales growth for core brands. Additionally, continuous process streamlining and cost control measures further enhanced efficiency and reduced operational costs. Furthermore, the Group's integration strategy in Mainland China has begun to show results this year, further boosting the Group's overall profitability.