LESI GROUP (02540) has announced an expected substantial decrease in the group's net profit for the fiscal year ending December 31, 2025. The projected net profit is not less than approximately RMB 39 million, a significant drop compared to the net profit of about RMB 73.2 million recorded for the same period in 2024.

The primary reasons for the anticipated decrease in net profit for the fiscal year ending December 31, 2025, are attributed to the following factors: (i) A reduction in gross profit of approximately RMB 18 million, mainly resulting from a decrease in rebate rates due to changes in the rebate policies of media partners. (ii) An expansion of the sales and marketing department, leading to increased employee benefit expenses and a consequent rise in sales and marketing expenditures. (iii) Increased depreciation for the company's new office in Beijing's Starland Center, coupled with higher employee benefit costs due to an increase in operational staff, resulting in elevated general and administrative expenses.