社交媒体平台Pinterest（PINS）周五盘前股价大涨15.22%，主要受益于公司公布的强劲财报及乐观前景。
根据Pinterest最新发布的财报，公司第一季度业绩表现亮眼。营收同比增长16%至8.55亿美元，超过分析师预期的8.47亿美元。全球月活跃用户数增长10%，达到5.7亿，高于市场预期的5.64亿。尽管调整后每股收益0.23美元略低于预期的0.26美元，但投资者更关注公司的增长前景。
更令市场振奋的是，Pinterest预计第二季度营收将达到9.6亿至9.8亿美元，中值高于华尔街分析师平均预期的9.663亿美元。这一强劲指引表明，尽管整体经济环境存在不确定性，但Pinterest平台上的广告支出仍在持续增长。公司对直接响应广告的重视、其在Z世代用户中的受欢迎程度（占用户群的40%以上），以及用于创建个性化广告活动的人工智能工具，都增强了Pinterest对广告商的吸引力。首席执行官比尔·雷迪（Bill Ready）表示，公司的战略和执行力使Pinterest在不断变化的宏观经济和数字广告环境中比以往任何时候都更具弹性。
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