莫库酒业正加紧行动，试图赢回那些放弃其平价啤酒品牌的预算型消费者。
公司首席执行官拉胡尔·戈亚尔在分析师电话会议上坦言："就市场份额而言，平价啤酒领域长期以来一直是我们'漏水的桶'。"这家生产米勒淡啤和蓝月啤酒的公司指出，尽管低收入消费者的购物频率和购买量有所增加，但他们的购物篮却变得更轻——例如更倾向于购买单罐装产品。
面对本季度遭遇的挑战，该公司计划今年夏季为Keystone品牌推出新口味，并为米勒淡啤推出与世界杯和美国250周年纪念相关的新广告活动。戈亚尔表示莫库酒业保持信心，"但另一方面，我们也认识到该品类仍面临宏观环境的问题"。
在莫库酒业公布超出华尔街预期的季度业绩后，其股价周四上涨约2%。
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