Shares of CNH Industrial N.V. (CNH) plummeted 8.87% in pre-market trading on Friday, following the release of the company's third-quarter financial results. The agricultural and construction equipment manufacturer reported mixed performance, with revenue exceeding expectations but earnings falling short of analysts' estimates.

CNH Industrial announced Q3 revenue of $4.399 billion, surpassing the IBES estimate of $3.961 billion. However, the company's adjusted earnings per share (EPS) came in at $0.08, significantly below the expected $0.14. Net income for the quarter stood at $67 million, while adjusted net income reached $109 million, falling short of the IBES estimate of $179.3 million.

The substantial pre-market decline suggests investors are focusing on the earnings miss rather than the revenue beat. The lower-than-expected profitability could be raising concerns about the company's ability to manage costs and maintain margins in the current economic environment. As the market digests these mixed results, traders will be closely watching for any guidance or commentary from CNH Industrial's management regarding the outlook for the coming quarters.