美国人造肉巨头别样肉客（BYND）今日盘后股价大跌5.22%，引发市场广泛关注。
消息面上，别样肉客近期确认全面退出中国市场，包括关闭天猫、拼多多等电商平台的官方旗舰店，并停止其浙江嘉兴生产基地的运营。这一战略收缩直接导致公司产生170万美元的重组费用，并对财报造成负面影响。分析指出，中国消费者对植物肉的接受度低、本土品牌竞争加剧以及产品价格过高是导致其败走中国市场的主因，这一事件加剧了投资者对其全球业务前景的担忧。
美国人造肉巨头别样肉客（BYND）今日盘后股价大跌5.22%，引发市场广泛关注。
消息面上，别样肉客近期确认全面退出中国市场，包括关闭天猫、拼多多等电商平台的官方旗舰店，并停止其浙江嘉兴生产基地的运营。这一战略收缩直接导致公司产生170万美元的重组费用，并对财报造成负面影响。分析指出，中国消费者对植物肉的接受度低、本土品牌竞争加剧以及产品价格过高是导致其败走中国市场的主因，这一事件加剧了投资者对其全球业务前景的担忧。
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