Italian supercar manufacturer Lamborghini reported that its revenue reached a new high in 2025, but profitability declined due to U.S. tariffs, currency fluctuations, and costs associated with canceling its first all-electric model plan. The luxury brand, owned by Volkswagen Group, achieved full-year revenue of 3.2 billion euros (approximately $3.7 billion), a 3.3% increase year-over-year, with deliveries also hitting a record 10,747 units. However, operating profit fell to 768 million euros from 835 million euros in 2024.
In its largest market, the United States, tariff policies impacted both sales volume and profit margins. CEO Stephan Winkelmann stated that although the company raised prices last year, the increases were insufficient to fully offset the effects of the tariffs. He emphasized that there are no plans for further price hikes this year, as such a move would not benefit the market under current conditions. Consequently, Lamborghini's operating margin dropped to 24% in 2025 from 27% the previous year.
The company noted that it mitigated external pressures through cost control and increased sales of higher-priced models. This was supported by strong performance from the Revuelto sports car, priced at 515,000 euros, and growing customer demand for high-margin customization services. Data showed that nearly all vehicles delivered in 2025 included at least one personalized element.
Regarding the outlook for 2026, Winkelmann described it as "premature" to provide forecasts due to numerous uncertainties, including the ongoing conflict in the Middle East, which disrupts oil supplies and logistics and could dampen demand in the high-margin luxury car segment.
A notable shift in Lamborghini's electrification strategy was highlighted. At the beginning of the year, the company decided to abandon its plan for an all-electric sports car originally slated for 2030, citing weak market demand and concerns over the return on substantial investment. Winkelmann acknowledged a clear rise in global resistance to fully electric vehicles within their market segment, noting that many customers who tried electric cars found the experience fell short of expectations. However, he confirmed that Lamborghini continues to develop electric vehicle technology in-house to prepare for potential demand shifts in the next decade, while stating that he does not see such a trend emerging imminently.
In contrast to Lamborghini's conservative approach, key rival Ferrari plans to unveil its first all-electric model in May and expects electric vehicles to make up 20% of its lineup by 2030. As an alternative, Lamborghini will introduce a plug-in hybrid model named Lanzador by 2030, expanding its current full-hybrid offerings. Winkelmann described the new vehicle as a "2+2" grand tourer.