On September 14, Meta Platforms, Inc. rose 3.02% in regular trading, trading at $667.625 per share, with turnover of approximately $8.215 billion. The stock continued to gain momentum as multiple Wall Street firms issued bullish calls and the company's Muse AI ecosystem showed sustained expansion.

On the investment bank front, JPMorgan upgraded Meta from Neutral to Overweight and raised its December target price from $640 to $820, citing Muse AI agents and Meta Model API as key future growth catalysts. The firm valued Meta at roughly 23x its estimated GAAP EPS of $35.44, well above the S&P 500 average of approximately 16x. Separately, Wedbush raised its target price from $595 to $650, projecting that Muse subscription services could contribute approximately $5 billion in revenue by fiscal year ending in the following year. Morgan Stanley characterized Muse as the largest unpriced call option embedded in Meta's stock, pointing to a $30 trillion total addressable market for consumer AI agents.

Goldman Sachs noted that Muse AI marks a paradigm shift from Q&A chatbots to autonomous agents capable of completing real-world tasks, though it cautioned that heavy AI capital expenditure may pressure near-term earnings while commercial monetization remains in its early stages.

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