In September 2025, NIO Inc. delivered 34,749 new vehicles, representing a 64% year-over-year increase. Among these, the NIO brand delivered 13,728 new vehicles, the ONVO brand delivered 15,246 new vehicles, and the Firefly brand delivered 5,775 new vehicles. To date, NIO Inc. has cumulatively delivered 872,785 new vehicles, including 762,176 vehicles under the NIO brand, 90,279 under the ONVO brand, and 20,330 under the Firefly brand.
On one hand, this milestone achievement stems from NIO's deep insight into and steadfast implementation of the development patterns of the intelligent electric vehicle industry. NIO founder, Chairman, and CEO William Li pointed out that automotive product competitiveness is rooted in technology roadmaps, product planning, and product definition. NIO has consistently adhered to long-termism in these three core elements, made bold investments, and promptly adjusted and optimized based on user needs, ultimately forming strong systematic capabilities that can continuously launch hit products and win user favor.
On the other hand, after years of deep cultivation and accumulation in technology, products, and infrastructure, NIO has successfully crossed critical inflection points, with corporate operations entering a healthy, sustainable fast track and welcoming a new growth cycle.
**"New Three Major Components" Build Competitive Moats, Systematic Evolution Drives Value Realization**
NIO's high R&D investment is well-known in the industry. Over ten years, NIO has cumulatively invested over 60 billion yuan in R&D and obtained nearly 10,000 global patents. The stable R&D intensity of approximately 3 billion yuan per quarter has built NIO's deep technological foundation. In 2025, these investments began entering a period of large-scale harvest.
NIO founder, Chairman, and CEO William Li first proposed the "new three major components" of intelligent electric vehicles at the 2025 Shanghai Auto Show: intelligent driving chips, full-domain operating systems, and intelligent chassis. Li believes these three core technologies determine the upper limits of intelligent vehicle experience and safety, and NIO's R&D achievements in these "new three major components" are gradually becoming core pillars of NIO's technological moat.
The installation of the world's first mass-produced 5-nanometer intelligent driving chip "Shenji NX9031" holds industry milestone significance. It not only achieves ultra-strong computing power of "one chip equivalent to four" but also means NIO has mastered core technological sovereignty in the intelligent driving era, gained first-mover advantages in chip-level competition, and can achieve cost optimization and delivery efficiency improvements through technological integration. Combined with the world model NWM, NIO's self-developed software and hardware have achieved deep coupling, bringing users higher-level, safer intelligent driving experiences. This technology system is gradually being applied to multiple new models, continuously enhancing product competitiveness.
Meanwhile, NIO's forward-looking layout in the energy replenishment network is beginning to show tremendous network effects and user experience advantages. Over 8,200 charging and battery swap stations nationwide, a highway battery swap network covering national arterial roads, the achievement of connecting Sichuan and Tibet, and the continuous advancement of "battery swap station coverage in every county" have enabled NIO and ONVO users to completely eliminate energy anxiety, making pure electric travel unprecedentedly convenient. The shortest time record for 10,000-kilometer range created by ONVO L60 and the new NIO ES8's all-battery-swap journey to Mount Everest vividly demonstrate the superiority of NIO's energy replenishment system. More importantly, this is not merely a layout of energy replenishment networks but has formed comprehensive systematic competitiveness consisting of core technologies, strong products, and worry-free ecosystems, becoming powerful sales drivers and brand moats at critical moments, ensuring NIO quickly gains market recognition when launching new products.
The ONVO L90 and new NIO ES8 serve as mirrors, successfully converting NIO's high technological investments over the past decade into product value that consumers can genuinely perceive—safety, comfort, intelligence, and economy. The market's enthusiastic response represents tremendous affirmation of NIO's technological roadmap and business model, proving that its investments have begun converting into sustainable commercial returns.
**Dual Flagships Join Forces to Break Through, Pure Electric Large Three-Row SUVs Welcome "Golden Era"**
In September sales, the ONVO L90 and new NIO ES8 performed particularly brilliantly, jointly targeting and successfully developing the strategically significant large three-row SUV market. This market segment has historically been dominated by traditional fuel vehicles and recently by extended-range electric vehicles, serving as a touchstone for testing automakers' comprehensive strength.
The ONVO L90, as NIO's effort to bring technology down to mainstream family markets, became an instant hit upon launch. With over 10,000 deliveries in its first month and over 20,000 deliveries within 60 days of launch, consistently ranking among the top sellers in the large SUV category, it fully demonstrates precise product definition and strong market appeal. Leveraging NIO's mature three-electric technology, safe body structure, spacious seating, and efficient energy replenishment experience, it has redefined family users' expectations for pure electric large vehicles. The success of ONVO L90 has not only boosted the ONVO brand momentum but also benefited ONVO L60 sales, creating positive internal brand synergy effects. To meet continuously strong orders, NIO is working at full capacity to increase ONVO production, expecting to reach monthly production of 25,000 units in the fourth quarter.
On the other hand, the NIO ES8, as the pioneer of pure electric large three-row SUVs, has comprehensively upgraded its product capabilities after this complete redesign. As a full-scenario technology flagship SUV, it has further consolidated its leadership position in the high-end large three-row pure electric SUV market. NIO founder William Li stated: "Market demand for the new ES8 is better than originally planned; our previous estimates were relatively conservative. We are now working hard with supply chain partners to ramp up production capacity. The new NIO ES8 aims to reach 10,000 units production capacity in October this year, increase capacity to 15,000 units in December, and we expect NIO brand capacity to increase to 25,000 units per month in the fourth quarter."
From the strong attention and robust pre-order performance of the new ES8, it fully demonstrates that demand for high-end pure electric large vehicles in China's new energy market is rapidly rising. The new NIO ES8 also forms a perfect market coverage combination with ONVO L90, jointly driving large three-row SUV consumption trends from fuel/extended-range toward pure electric. NIO founder William Li succinctly explained the underlying logic: "The experiential benefits users gain from pure electric technology will comprehensively exceed concerns about charging and battery swap convenience." Clearly, this statement has been validated by the market.
The success of ONVO L90 and new ES8 also powerfully declares that pure electric technology can fully meet and even exceed user demands for large spaces, multi-scenarios, and high-quality travel. Market acceptance of pure electric large three-row SUVs is undergoing qualitative change, with advantages in economy, smoothness, quietness, and intelligent experiences becoming increasingly prominent. The "combined strength" of NIO's dual flagships represents the strongest voice of this market trend inflection point, heralding that the "golden era" of pure electric large three-row SUVs has already begun.
**New Cycle, New Starting Point**
NIO's September deliveries exceeding 34,000 units carry significance far beyond simple numbers. It serves as a manifesto of NIO's comprehensive systematic competitiveness formation and a starting signal for the enterprise's transition past critical inflection points into a new cycle of high-quality development. Through continuous massive R&D investments, clear product planning and precise definition, and forward-looking infrastructure layout, NIO has successfully converted technological advantages into product superiority, ultimately winning dual recognition from consumers and investors.
With capacity ramp-up of heavyweight models like ONVO L90 and new ES8, and continued release of core technology dividends like the Shenji chip, the certainty of NIO's goal to achieve fourth-quarter profitability will continue to increase. Standing at a new starting point, NIO is accelerating toward a new journey of sustainable growth with its continuously strengthening systematic capabilities.