BLOKS (00325) is currently up more than 5%. As of press time, the stock rose 4.06% to HK$102.5, with trading volume reaching HK$83.963 million.

On the news front, according to BLOKS' official announcement, the company unveiled new product categories at the WF2025 exhibition on October 2-3. The company launched the brand-new "Building Block Car" category, three new product series under the "Building Block Figure" category including "Nature Collection," "Miracle Q Version," and "Fantasy Edition," as well as over 40 new building block figure products covering multiple price segments to meet diverse customer needs. This further demonstrates the robust vitality of BLOKS' "product ecosystem" and marks the company's steady advancement of its "all demographics, all price points, global" strategy to satisfy the needs of players worldwide.

Citi issued a research report stating that BLOKS is accelerating the launch of new products, initiating a 30-day positive catalyst watch with a target price of HK$128 and a "Buy" rating. The firm noted that at the recent Wonder Festival, BLOKS introduced multiple new product categories and series, believing that the company's target customer base is continuously expanding. The firm expects the company to launch more new products at the upcoming 2025 China Toy Expo.