阅文集团（00772）今日盘中大涨5.06%，引发市场关注。截至发稿，该股涨幅达5.11%，报40.74港元，成交额2.63亿港元。
消息面上，OpenAI近期正式发布视频生成模型Sora 2，并推出相应的iOS社交应用"Sora"。OpenAI首席执行官Sam表示，公司计划尝试将部分收入分享给希望用户生成自己角色的版权方。考虑到AI生成内容（AIGC）视频数量将十分庞大，这一举措可能为IP授权带来全新机遇。
分析人士指出，阅文集团拥有海量优质网文IP，且积极推进IP商业化。公司正在搭建线上线下销售渠道，聚焦卡牌、谷子、轻软周等细分赛道，有望实现与影视、动漫、游戏等优质作品的协同，最大化商业价值。随着AI技术的发展，阅文集团的IP运营或将迎来新的发展机遇。
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