异动解读 | 携程网盘前大跌5.07%,监管约谈火车票销售业务及花旗下调目标价引担忧

异动解读
Feb 12

携程网(TCOM)今日盘前股价大幅下挫5.07%,引发了市场的广泛关注。

消息面上,此次股价波动主要受到两重因素影响。首先,北京市市场监督管理局近日组织携程网、去哪儿、飞猪等12家涉及火车票网络销售业务的主流平台召开行政约谈会,明确要求各平台全面排查业务模式,禁止明示或暗示消费者可通过付费服务获得优先购票特权,并需整改“加速包”、“双通道”等误导性宣传。市场分析认为,此举可能影响携程网在火车票销售相关增值服务方面的收入,并带来合规整改成本。其次,花旗发布报告指出,反垄断调查除可能带来罚款外,亦为携程国内酒店业务增添不确定性,该行因此将携程2026及2027年经调整盈利预测分别下调9%及5%,并将美股目标价由86美元下调至82美元。

监管部门的约谈重点围绕第三方平台在火车票销售中存在的突出问题,要求平台下架涉嫌误导性宣传的产品,禁止采用12306相关标识进行宣传,并做好明码标价以保障消费者知情权。这些监管动向与分析师下调盈利预期共同加剧了投资者对携程网短期业务前景及盈利能力的担忧,从而导致了股价在盘前交易时段的显著下跌。

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