SINO-OCEAN SERV, a subsidiary of SINO-OCEAN GROUP, has successfully launched its inaugural "Sunshine Neighbor Festival" IP event. Spanning from Jinan to Dalian, the festival transformed communities with cultural markets and neighborhood feasts, making "SINO-OCEAN Neighbors" the warmest autumn memory for residents.
Jinan Stop: A Stellar Debut for the Festival As the flagship event of the "Sunshine Neighbor Festival," Jinan's SINO-OCEAN Tide-Rising East community hosted a vibrant gathering that drew nearly 300 residents. The event perfectly embodied the spirit of neighborly camaraderie.
Official Recognition for Community Building Jiang Hong, Party Secretary of the Emerald Spring and Autumn Community, praised the Jinan event, stating, "SINO-OCEAN SERV has fostered harmonious relationships through thoughtful community activities, pioneering a collaborative model involving property management, residents, and local government." This endorsement highlights the festival's broader social impact.
Treasure Market: Bonding Over Shared Finds Resident flea markets and curated vendor stalls created a lively exchange of goods—from toys and books to handmade crafts—turning the event into a neighborhood treasure hunt.
Nostalgic Games, Shared Laughter Traditional games like tug-of-war, arrow pitching, and sugar painting brought generations together, rekindling childhood memories for adults while helping kids make new friends.
Capturing Memories, Taking Home Joy A photo zone set against the community's natural scenery preserved warm family moments, while generous gifts from the property team left residents delighted.
Dalian Stop: A Dumpling Feast with Local Flair In Dalian's SINO-OCEAN Red Star Bay community, a Northeastern-style dumpling banquet added regional charm to the festival.
Dumpling-Making Bonds Neighbors Residents showcased their skills, folding dumplings into traditional ingot shapes or creative designs featuring auspicious characters like "SINO-OCEAN," "Fortune," and "Luck." Strangers became partners through teamwork.
A Feast of Home-Cooked Dishes Families shared regional specialties, with diverse homemade dishes sparking instant connections over food.
"God of Wealth" Spreads Blessings A costumed "God of Wealth" distributed cabbages—symbolizing prosperity—while warm wishes like "May wealth and neighborly love flourish" filled the air.
From National Celebrations to Neighborhood Ties The festival's success built on earlier National Day and Mid-Autumn events, where flag-raising ceremonies, mooncake-making, and lantern riddles had already strengthened community bonds.
Cultivating Culture, Sustaining Warmth More than just an event, the "Sunshine Neighbor Festival" represents SINO-OCEAN SERV's commitment to ongoing community co-creation—positioning itself as both a service provider and an emotional connector. Residents aren’t just participants but co-creators of community culture.
Looking ahead, SINO-OCEAN SERV will expand this IP initiative, deepening cultural engagement while extending the festival’s warmth into daily life, ensuring lasting neighborly connections. The "Sunshine Neighbor Festival" will continue evolving as a shining hallmark of community spirit.