周五盘中，图片社交平台Pinterest（PINS）股价大跌15.01%，主要受到其第二季度财报不及预期的影响。尽管公司整体收入和全球用户数增长超出预期，但盈利表现和核心市场用户增长停滞引发了投资者的担忧。
根据财报显示，Pinterest第二季度调整后每股收益为0.33美元，低于分析师预期的0.35美元。虽然公司营收同比增长17%达到9.98亿美元，超过市场预期的9.75亿美元，但其核心盈利市场——美国和加拿大地区的月活跃用户数为1.02亿，与上一季度持平，显示出增长停滞的迹象。
尽管面临挑战，Pinterest仍有一些亮点。公司全球月活跃用户数同比增长11%至5.78亿，超出预期。特别值得注意的是，Z世代用户已占比超过半数，这为公司未来增长提供了潜力。此外，Pinterest正积极发展其人工智能广告工具，以吸引更多广告商。然而，投资者似乎更关注公司的盈利能力和核心市场的用户增长情况，这导致了股价的大幅下跌。展望未来，Pinterest能否有效提升盈利能力并重振北美市场的用户增长，将成为决定其股价走势的关键因素。
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