百思买首席执行官科里·巴里在瑞银全球消费与零售大会上表示，公司正积极把握人工智能与硬件融合的机遇，并布局AI智能购物代理的新趋势。
巴里指出：“我们在产品端的AI应用才刚刚起步。”她透露，像ChatGPT或Anthropic的Claude等AI工具将逐步内置于百思买销售的电视机及其他家居产品中。此外，公司正通过与ChatGPT、Gemini等平台合作，加大对智能购物代理技术的投入。
目前，百思买已启动与ChatGPT的广告测试合作，旨在通过AI搜索优化，使公司产品更精准地触达用户需求。这一举措有望进一步提升其商品在消费者购物决策中的曝光度。
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