永嘉集团高端服装零售同店销售下滑 上半年整体收入逆势增长

投资观察
Jul 16

永嘉集团(03322)自愿披露2025年高端服装零售业务最新业绩。数据显示,截至6月30日,第二季度直营线下门店同店销售增长率录得约-14%,上半年累计同比下滑7%。尤其值得关注的是,高端服装零售整体业务同期却呈现逆势增长态势——第二季度营收微降3%,上半年整体收入实现5%的正增长。

该业务板块对集团的贡献比重呈现结构性变化:2024年高端服装零售占持续经营业务总收入的16.4%,较2023年19.8%的占比有所收窄。董事会特别提醒投资者,当前披露的运营数据源自内部记录,未经审计机构核验。

值得警惕的是,零售业态正经历深度分化。虽然直营门店面临客流压力,但通过多渠道运营策略调整、新品矩阵优化及会员价值深挖,集团成功推动整体业务曲线逆势上扬。这种"单店承压、总量突破"的现象,折射出奢侈品零售市场数字化转型过程中的典型特征。

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