BE FRIENDS HLDG (01450) announced its annual results for the period ending December 31, 2025. The Group recorded revenue of RMB 1.548 billion, representing a year-on-year increase of 23.79%. The adjusted net profit was RMB 1.161 billion. Profit attributable to the company's owners was RMB 90.225 million, an increase of 10.42% compared to the previous year. Basic earnings per share were 6.58 fen. The Board has proposed a final dividend of HKD 0.05 per ordinary share.

In 2025, China's live-streaming e-commerce industry fully entered a stage of refined operations, with overall growth slowing to a moderate pace. For live-streaming e-commerce institutions, the cost of acquiring traffic continues to rise, demanding higher capabilities in refined operations. Concurrently, consumer demand and perceptions are undergoing significant changes, leading to higher expectations for the quality of live-streaming content, product value-for-money, and after-sales service. Furthermore, it is widely recognized that the live-streaming e-commerce format has become deeply integrated into China's consumer market. It is not only an indispensable part of online retail but is increasingly becoming a "new infrastructure" connecting production with consumption and urban with rural areas.

During the reporting period, the Group's revenue growth was primarily driven by the steady expansion of its matrix of live-streaming rooms. For the same period, the net profit was approximately RMB 88 million, an increase of 21.4% year-on-year, which strongly reflects the Group's enhanced capabilities in refined operations. The adjusted net profit was approximately RMB 116 million, a decrease of 4.8% compared to the previous year, mainly due to adjustments made to the Group's annual equity incentive and cash incentive schemes.