异动解读 | Salesforce盘中大跌5.08%,AI时代CRM价值受质疑

异动解读
Nov 07

周四(11月6日)盘中,全球CRM领导者Salesforce(股票代码:CRM)股价大跌5.08%,引发市场广泛关注。

此次股价下跌可能与近期发布的一篇耶鲁大学论文有关。该论文提出了一个引人深思的观点:"若半数人因AI不上班,世界GDP或无变化"。这一观点对企业服务领域,尤其是人力密集型的客户关系管理(CRM)行业造成了冲击。投资者开始质疑在AI时代,传统CRM系统的价值和未来发展前景。

面对AI带来的挑战,Salesforce正在积极探索AI与CRM的融合之路。在最近举行的2025云栖大会上,阿里云上的Salesforce展示了"中国定制化AI CRM"解决方案,试图通过AI技术重塑CRM的价值。然而,市场似乎仍在观望这一转型能否成功应对AI时代的挑战,这可能是导致今日股价下跌的原因之一。

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