JIN MI FANG GP (08300) announced regarding the proposed acquisition of a 55% stake in Nanjing Zeruirongxiang Supply Chain Management Co., Ltd. (Zeruirongxiang). The acquisition is expected to generate synergistic effects, including cost benefits from streamlined operations, improved retained earnings, and increased cross-selling opportunities between the Group's catering business and food & beverage distribution segments. Through ownership of the e-commerce platform "Zeruirongxiang AI Store" operated by Zeruirongxiang, the company will directly access customer data and insights, enabling more precise marketing and product development.
Under the guidance of the Shanghai Data Exchange (a key platform headquartered in Shanghai, China for cross-border data transactions) and led by Jiangsu Three Little Dwarfs Network Technology Co., Ltd., Zeruirongxiang has achieved its first data resource registration at the Shanghai Data Exchange, with the relevant data resources sourced from the "Zeruirongxiang AI Store."
The Board believes that the "Zeruirongxiang AI Store" will vertically integrate the Group's food and beverage product sales and distribution capabilities. Zeruirongxiang's comprehensive data resource integration not only standardizes data management and application, activates data resources, and releases data value, but also innovates financing channels, alleviates capital pressure, and realizes the preservation and appreciation of the Group's data assets.
Simultaneously, Zeruirongxiang's first data product "Zeruirongxiang E-commerce Consumer Behavior Insights" has successfully achieved listing at the Shanghai Data Exchange. Leveraging the Shanghai Data Exchange's Data Asset Management (DAM) system, the Board believes that the listing of data products may help achieve the integration of enterprise data assets with financial market services, increase the Group's financing channels, reduce capital costs, and accelerate transaction execution.
The Board considers the aforementioned business beneficial to the company and shareholders overall, as it can: (i) "Comprehensive inventory, clear management" - fully grasp data resources and provide clear guidance for data asset management; (ii) "Smooth circulation, promote sharing" - facilitate data sharing and exchange, promoting cross-industry data collaboration (subject to applicable laws and regulations) and value co-creation; (iii) "Release value, empower development" - provide reliable basis for data asset evaluation, trading, and financing, promoting the financialization and innovative application of data assets; (iv) "Standard leadership, information mutual recognition" - connect data product trading markets with data asset trading markets, synergistically helping to build a unified data element market and becoming a nationally recognized consensus-value e-commerce enterprise implementing the Ministry of Finance's "Interim Provisions on Accounting Treatment Related to Enterprise Data Resources."
Therefore, the Board believes that the aforementioned business: (i) enhances the Group's participation in the e-commerce industry, (ii) directly accesses user interaction data and market insights to optimize the supply chain, (iii) creates incremental data asset revenue sources to complement the Group's existing catering services and beverage distribution business, thereby making positive contributions to the Group's revenue growth and profitability.