异动解读 | 耐克盘前大跌9.43%,财报后预警第四季度销售下滑及中国市场疲软

异动解读
Apr 01

耐克(NKE)今日盘前股价大跌9.43%,引发了市场的广泛关注。

消息面上,此次股价波动主要源于公司最新发布的财报及业绩指引。耐克在公布2026财年第三季度业绩后,对第四财季的销售前景给出了悲观预测。公司首席财务官预计,第四财季营收将下降2%至4%,远低于市场预期的增长。这一预警主要由多个因素导致:其关键的大中华区市场持续疲软,第三季度销售额已下降7%,且公司预计第四季度将骤降约20%;清理旧库存的进展缓慢,预计季度末库存水平将维持高位;此外,公司的毛利率连续第六个季度收缩,主要受关税等因素影响,预计第四财季将继续承压。中东局势动荡及油价上涨带来的波动性也被提及为潜在风险。

与此同时,多家投行在财报后下调了耐克的目标价,反映出市场对其短期复苏步伐的担忧。多重不利因素叠加,导致投资者在盘前交易中抛售股票。

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