On June 11, Synagistics surged 39.76% in regular trading, reaching HKD 2.32 per share, with trading volume of HKD 664 million.
The rally was driven by the company's announcement of a strategic partnership with Mei Ah Entertainment to launch MASYN, a new AI-powered e-commerce brand targeting cross-border consumer brand incubation in Southeast Asia.
MASYN, combining \"MA\" (Mei Ah) and \"SYN\" (Synagie), integrates Mei Ah's AI content creation, IP development, and supply chain resources with Synagistics' AI commerce infrastructure and regional e-commerce operations. The platform will deploy AI-generated content, livestream commerce, and short-video marketing across digital commerce platforms including TikTok Shop. The group expects the project to achieve approximately USD 10 million in GMV over the next three to five years. The collaboration adopts a light-asset, scalable model designed to help Asian brands accelerate regional market expansion.
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