POP MART's stock surged 5.40% during intraday trading on Thursday, continuing its recent strong performance in the Hong Kong market.
The rally was driven by enthusiastic market response to the company's new product lines, particularly the PUCKY Knock-Knock series and the Starman Heartthrob series, which have sold out on the official website and command substantial premiums on secondary markets. Analysts note that hidden versions of these blind boxes are trading at premiums of 2-6 times their original price, while regular versions see premiums between 70% and 200%.
Additionally, the company's recent initiation of a share buyback program has bolstered investor confidence. Citigroup believes the market still undervalues POP MART's intellectual property vitality and incubation capabilities, with optimism growing for increased IP momentum driven by the Spring Festival holiday and these hit products.