美国航空积极利用忠诚度计划吸引客户

投资观察
21 hours ago

1220东部时间 - 美国航空的首席执行官罗伯特·艾索姆在与分析师的电话会议中表示,该公司正积极利用忠诚度计划以赢回客户,尤其是在竞争激烈的市场中。他提到,第三季度活跃的AAdvantage账户增加了7%。其中,从芝加哥的注册增长最为显著,因为该地区面临着来自联合航空的激烈竞争,AAdvantage账户在此增长了20%。他表示,忠诚度会员的参与度更高,相较于非会员,他们生成的收益也更高。此外,忠诚度会员还是高端舱位需求的主要推动力,而美国航空公司现在正依赖这一点,因为经济舱需求相对滞后。(dean.seal@wsj.com)

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