12月30日，潮玩龙头泡泡玛特港股延续下跌态势，自8月下旬触及339.8港元的阶段性高点以来，公司股价累计跌幅已超40%，市值蒸发逾2000亿港元。Wind数据显示，12月29日，泡泡玛特卖空金额达3.04亿港元，卖空股数近150万股，未平仓卖空股数为9492万股，创下年内最高值。股价持续下挫的背后，是核心IP热度的显著退潮。
12月29日，“泡泡玛特开始5折甩卖了”的词条登上微博热搜，曾被炒至天价的Labubu盲盒二手价格大幅回落。得物App数据显示，Labubu第4代整盒（14个）成交均价从发售初期的1916元跌至1088元；闲鱼平台部分款式近7日平均成交价仅77.5元，跌破官方发行价。部分黄牛也发帖称“暂缓收购Labubu系列”。
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