汤品与零食制造商金宝汤的高管们正致力于重振其需求已显疲软的零食业务。其中，一款小小的黄色饼干——“小金鱼”被视为关键所在。
公司首席财务官托德·坎弗坦言，这款饼干的销售额虽已趋于稳定，但仍较以往下滑了约1%至2%。“我们必须让‘小金鱼’恢复增长，”他强调，“这是公司零食产品组合中规模最大、盈利能力最强的部分。”
金宝汤表示，在数年前尝试将“小金鱼”的吸引力拓展至成人群体后，如今重新聚焦于有儿童的家庭市场已初见成效。此前的拓展尝试包括曾限时推出名为“智利海鲈鱼”口味的饼干。如今，公司正优先推进诸如近期与“宝可梦”合作之类的营销举措。
金宝汤股价在周一交易中下跌约1.5%。
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