Columbia Sportswear (COLM) shares are experiencing a significant pre-market plunge of 11.61% on Friday, as multiple analysts cut their price targets for the outdoor apparel and footwear company. The steep decline comes in the wake of the company's second-quarter earnings release and a series of downgrades from major financial institutions.

Several prominent analysts have revised their outlook on Columbia Sportswear. Barclays lowered its price target from $62 to $51, while maintaining a Hold rating on the stock. UBS took a more bearish stance, cutting its target price from $45 to $40 and reiterating a Sell rating. Stifel also joined the downgrades, reducing its price target from $75 to $68. These revisions suggest growing concerns about the company's near-term prospects and overall market position.

The timing of these downgrades coincides with Columbia Sportswear's recent release of its Q2 2025 financial results. While specific details of the earnings report were not provided, the combination of analyst actions and the stock's sharp pre-market decline indicates that the results may have fallen short of market expectations. Investors will likely be closely monitoring the company's performance metrics, guidance, and management's commentary on navigating current market challenges in the outdoor apparel sector.