According to disclosure documents from the Hong Kong Stock Exchange, FIL Limited increased its holdings in ACTIVATION GP (09919) by 238,000 shares on September 23 at an average price of HK$1 per share, investing HK$238,000. Following this increase, FIL Limited's total shareholding reached 44.916 million shares, raising its ownership percentage to 6.03%. This marks the institution's second stake increase this year, demonstrating strong confidence in the long-term value of this leading pan-fashion brand marketing enterprise in Greater China. The transaction involves other related parties: Pandanus Partners L.P. and Pandanus Associates Inc.
As a leading enterprise in high-end fashion brand experiential marketing, ACTIVATION GP achieved a 13.8% market share in 2024 and continues to maintain its number one ranking in Greater China. The group has cumulatively served over 550 renowned global brand clients, including prestigious high-end fashion brands such as Cartier, Chanel, Dior, and Louis Vuitton, as well as mid-to-high-end automotive brands and premium Chinese local brands.
This year, ACTIVATION GP's creation of Louis Vuitton's "Voyage" Shanghai exhibition became an industry focal point. This globally pioneering vessel-concept space named "Louis Vuitton" was located at HKRI Taikoo Hui in Shanghai, with the opening night gathering dozens of popular celebrities, making it one of Shanghai's most anticipated fashion events of the summer. As an important brand exhibition newly launched by Louis Vuitton, "Voyage" was conceptually designed by renowned architectural team OMA and passionately created by ACTIVATION GROUP, centering on four major themes: travel, craftsmanship, fashion, and innovation, deeply presenting the brand's profound multi-dimensional heritage.
While continuing to deepen its advantages in the luxury goods sector, ACTIVATION GP is also actively exploring new opportunities in sports fashion. The company recently assisted Adidas Originals in successfully hosting the "Trefoil Girls Celebration" in Shanghai and helped Under Armour organize its first overseas Curry Camp and the world's first Curry Con in Chongqing. Through precise planning and execution, ACTIVATION GP demonstrates its increasingly mature professional capabilities and resource integration strength in luxury marketing, sports marketing, and other fields.
As China's consumer market gradually recovers, luxury marketing budgets are expected to rebound. ACTIVATION GP is embracing new development opportunities with its excellent execution capabilities and diversified business layout.