On November 21, the "Clear Pujiang · E-Enterprise Co-Governance" special action summary and exchange event, aimed at rectifying online financial information disorder, was held at the Half-Marathon Suhe International Conference Center. The event was jointly organized by the Shanghai Cyberspace Administration, the Shanghai Financial Regulatory Bureau, and co-hosted by the Putuo District Cyberspace Administration, with Qifu Technology (QFIN.US) as a supporting partner. Representatives from regulators, online platforms, and financial institutions gathered to discuss governance experiences and collaborative strategies under the theme of "Jointly Building a Healthy Online Financial Information Dissemination Ecosystem."
Attendees included Deputy Director Xiang Bazei of the Financial Consumer Protection Bureau under the National Financial Regulatory Administration, Director Fan Xiaowei of the Shanghai Cyberspace Administration, Director Qi Xiang of the Shanghai Financial Regulatory Bureau, Putuo District Party Secretary Hu Guangjie, Deputy Director Cao Guangqun of the Shanghai Financial Regulatory Bureau, Deputy Director Wang Dengyong of the Shanghai Securities Regulatory Bureau, and Putuo District Standing Committee Member and Deputy District Chief Li Ronghua.
As one of the outcomes of the event, the "Shanghai Guidelines for Handling Harmful Online Financial Information" was officially released. The guidelines clarify key aspects such as identification standards, handling procedures, and responsibility allocation for harmful financial information, providing standardized operational guidance for online platforms and financial institutions.
To further strengthen industry self-regulation, the "Shanghai Online Platforms Initiative on Regulating Financial Information Dissemination Order" was unveiled. Qifu Technology, Alipay, Xiaohongshu, Bilibili, and other internet companies jointly proposed seven specific measures across three areas: establishing a joint governance system, fulfilling platform responsibilities, and enhancing public awareness. The initiative calls on the industry to strengthen accountability, safeguard financial information dissemination, and maintain a clean and orderly cyberspace.
As a supporting partner and industry representative, Qifu Technology shared its practical experience in combating financial fraud and illegal activities: "Facing the evolving, concealed, and increasingly intelligent trends in financial fraud, Qifu Technology prioritizes financial security and consumer protection through technological innovation, legal enforcement, and ecosystem collaboration."
Technologically, the company developed an "Anti-Fraud Expert Strategy System," integrating four core modules for end-to-end governance. Utilizing voiceprint recognition and AI-based counterfeit material detection, the system has identified 89,000 cases of fraudulent activities and confirmed 44,000 high-risk clients.
In legal enforcement, Qifu established a dedicated department to combat financial fraud, collaborating with law enforcement and peers to file 23 cases, leading to the arrest of over 260 criminals. Notably, a Shanghai police case involving coercive transactions by an anti-collection gang became the first nationally recognized public prosecution case of its kind.
For ecosystem collaboration, Qifu maintains regular communication with media platforms, jointly addressing nearly 2,300 instances of non-compliant promotional content. Additionally, it partnered with Southern Metropolis Big Data Research Institute to release the "Research Report on Combating Illegal Proxy Complaints" and supported China University of Political Science and Law in completing the "Study on Profit-Driven Debt Resolution Agents in the Financial Sector and Governance Pathways," providing industry insights for decision-making.
The event further refined the joint governance mechanism for online financial information, promoting a collaborative framework of "regulatory guidance, corporate accountability, and industry co-governance." Moving forward, Qifu Technology will continue leveraging technology, deepening multi-stakeholder cooperation to strengthen financial security and protect consumer rights, contributing to Shanghai's development as an international financial hub.