Spring Festival, the most significant traditional celebration for the Chinese nation, is a warm moment for family reunions and bidding farewell to the old year, serving as a spiritual bond carrying profound cultural memories and national sentiments. A single Spring Festival gala illuminates countless households; one stage presents a myriad of life's facets. When the deep heritage of traditional culture meets the vibrant pulse of modern communities, and when the joyful laughter of thousands of households intertwines with the resonance of national spirit, China Jinmao's first Changsha homeowners' Spring Festival Gala cultural showcase painted a beautiful picture of harmonious neighborhoods, community unity, and urban warmth in the new era at the Changsha Meixi Lake Grand Theatre.
On January 27, the Changsha Meixi Lake Grand Theatre was brilliantly lit and packed to capacity as the inaugural China Jinmao Changsha Homeowners' Spring Festival Gala commenced with the clear announcements of two young Jinmao homeowners. Their youthful voices and confident expressions not only demonstrated the vitality of Jinmao's next generation but also reflected the intergenerational inheritance of community cultural development.
This year's Jinmao Changsha Homeowners' Spring Festival Gala adopted the theme "Every Home Has Its Spring Festival Gala, A Golden Spring Chinese New Year," receiving enthusiastic responses and active participation from homeowners across five cities: Changsha, Wuhan, Nanchang, Yueyang, and Zhuzhou since its launch. The entire performance featured over ten programs, all spontaneously rehearsed by homeowners during their leisure time, covering themes from national sentiment to life's pleasures, and forms ranging from traditional arts to modern expressions.
The homeowners' Spring Festival Gala presented a rich diversity of programs, including situational recitations, children's solos, parent-child歌舞 performances, traditional Chinese music演奏, ethnic dances, martial arts displays, fashion shows, and contemporary dance. From elegant interpretations of cultural heritage to innovative presentations of intangible cultural heritage; from the unrestrained blossoming of youthful energy to the warm gathering of countless households, four distinct chapters progressed layer by layer, collectively weaving together this unique New Year feast for the Jinmao family, vividly portraying the rich tapestry of community life and deep neighborhood bonds.
Notably, from program planning and stage design to on-site coordination and logistical support, the volunteer homeowner team behind the scenes participated deeply throughout the entire process. One homeowner involved in backstage work remarked emotionally, "Previously, we would return home and close our doors, not even knowing who our neighbors were. Now, working together for the Spring Festival Gala, we greet each other with smiles when we meet - the community truly has the feeling of 'home'."
This Spring Festival Gala activity, led by homeowners, supported by Jinmao, and involving multiple stakeholders, embodied the wisdom and dedication of homeowners in every aspect, with each program shining with the brilliance of co-created community culture. It not only enriched residents' spiritual and cultural lives but also subtly narrowed the distance between neighbors, enhanced community identity, and strengthened the emotional bonds of home.
As the flagship real estate development enterprise under China's Fortune Global 500 company Sinochem Group, China Jinmao integrates corporate development into the national strategic framework, demonstrating its central enterprise responsibility through serving people's livelihoods in every detail. From providing adequate housing to creating livable environments, from good houses to good lives, Jinmao's interpretation of better living remains rooted in deep insights into residents' needs and grounded in active participation in urban development.
In Changsha, Jinmao serves not only as a participant in urban construction but also as a cultivator of community culture and a connector of neighborhood relationships. Over the years, Jinmao has developed multiple quality residential projects in Changsha, providing warm and comfortable living spaces for tens of thousands of families. However, from Jinmao's perspective, houses are merely vessels while living constitutes the true content. Based on this understanding, Jinmao consistently integrates humanism throughout the entire process of product creation and service operation, establishing a symbiotic and integrated community ecosystem through the More Enjoy Home community system, allowing residents to experience life's warmth in daily routines and build emotional connections through neighborhood interactions.
The success of Jinmao Changsha's Homeowners' Spring Festival Gala owes much to the long-term cultivation of the More Enjoy Home community system, representing the practical implementation of service philosophies centered on symbiosis, integration, co-creation, and mutual benefit. Jinmao deeply understands that a community's soul lies in human connections, therefore breaking down barriers of neighborhood unfamiliarity by using communities as platforms where homeowners gather around shared interests, become acquainted through cultural activities, and integrate through co-creation and sharing.
Within Jinmao communities, elders share life experiences while children convey pure vitality, with neighbors complementing each other's strengths and progressing hand in hand, forming a community ecosystem characterized by mutual support between generations, neighborly assistance, and cultural integration. This ecosystem not only allows homeowners to feel life's warmth but also constructs stable and harmonious community relationships.
As relevant Jinmao officials stated, "The better life pursued by Jinmao represents a harmonious symbiosis between people, communities, and culture. We persistently adhere to long-term commitment in Changsha, closely linking corporate development with the city's beautiful future. By creating warm cultural communities and era-defining quality projects, we enable homeowners to genuinely experience community warmth and cultural belonging, jointly building the better life people aspire to achieve."
Jinmao Services representatives noted that the homeowners' Spring Festival Gala provided property management and homeowners with an opportunity to co-create beauty, continuously narrowing the distance between parties and making community excellence shine brightly. This默契 of co-creation will be sown across every Jinmao development, ultimately converging into the warmest "myriad household lights."
Establishing urban footholds while focusing on long-term perspectives. From the meticulous crafting of high-quality residences to the cultural cultivation of warm communities, Jinmao consistently maintains an urban operator's vision, positioning product construction and service operation within the broader context of Changsha's urban development. Jinmao firmly believes that genuine long-termism lies in synchronizing with urban development rhythms and deeply aligning with citizens' needs.
Jinmao will resolutely implement the "product leadership, customer-first" philosophy, accelerating product culture development to create era-defining quality projects through long-term commitment. Moving forward, Jinmao will continue its determined cultivation, participating in urban co-construction through its premium projects while utilizing the MORE Enjoy Home community as a platform to actively coordinate various forces in exploring sustainable community development models. This will inject enduring momentum into high-quality urban development, walking hand-in-hand with government objectives and citizen needs to collectively compose the era's答卷 of better living.