TKO Group Holdings与Supersure正式确立长期战略联盟，双方将围绕终极格斗冠军赛（UFC）、祖法拳击（Zuffa Boxing）及UFC巴西柔术（UFC BJJ）三大核心赛事展开为期数年的全域营销合作。此次合作将整合品牌资源与赛事IP，通过创新营销模式提升赛事商业价值。
该协议标志着体育娱乐产业资源整合的新突破。合作范围涵盖赛事赞助权益开发、数字媒体内容共创、粉丝互动体验升级等多个维度，旨在构建跨平台的体育营销生态体系。双方将协同打造沉浸式品牌曝光场景，为全球格斗运动爱好者提供更丰富的观赛体验。
此次多年度合作的达成，不仅强化了TKO在综合格斗领域的商业布局，也为Supersure拓展体育营销版图提供了战略支点。未来双方计划通过联合品牌活动、跨界联名产品等多元化形式，持续放大合作效应。
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