MINISO Group Holding Limited (NYSE: MNSO) saw its stock price surge 10.28% in pre-market trading on Friday, following the release of its impressive second-quarter 2025 financial results and a series of positive analyst upgrades. The Chinese retailer of lifestyle products and trendy toys continues to demonstrate strong growth momentum both domestically and internationally.

The company reported better-than-expected Q2 2025 earnings, with total revenue reaching RMB 4.97 billion ($693.2 million), up 23.1% year-over-year and surpassing analyst estimates. MINISO's adjusted earnings per ADS of RMB 2.24 ($0.31) significantly beat the consensus forecast of RMB 1.75. Notably, the company achieved its first positive same-store sales growth in four quarters, signaling a robust recovery in consumer demand.

Following the strong results, several analysts upgraded their outlook on MINISO stock. Jefferies raised its rating to Buy from Hold, increasing its price target to $26.20. CICC maintained its outperform rating and raised its target price for both Hong Kong and US stocks by 24% to HK$52.45 and $27.07, respectively. The positive sentiment from analysts has further fueled investor enthusiasm.

MINISO's success can be attributed to its multi-pronged growth strategy. The company's overseas expansion continues to thrive, with U.S. revenue growing more than 80% year-over-year in Q2. Additionally, MINISO is accelerating its proprietary IP strategy deployment, aiming to replicate the success of companies like POP MART in the collectible toy market. With a strong cash position of RMB 7.47 billion ($1.04 billion) and an optimistic outlook for the remainder of 2025, MINISO appears well-positioned for continued growth and market expansion.