China 33 Media (0807.HK) surged over 80% during Tuesday morning trading before paring gains to approximately 50% at the midday close. This explosive movement follows the company's announcement on Monday disclosing plans to apply for a Hong Kong stablecoin license.

Funding for the initiative will come from net proceeds generated through the placing of new shares under the company's general mandate, supplemented by existing cash reserves. China 33 Media highlighted its extensive experience serving large retail client bases with significant cross-border and local payment needs. The company asserted that stablecoin adoption could dramatically enhance payment efficiency while reducing transaction costs. Preparatory work for the license application is already underway to better serve these retail customers.

According to the filing, China 33 Media will actively explore and introduce technological services—including stablecoin payments—to optimize payment solutions and elevate consumer experiences. The company aims to promote broader stablecoin adoption across retail payment scenarios and intends to participate in Hong Kong's regulatory sandbox programs to advance stablecoin issuance and implementation.

Established in November 2010 and listed on the Hong Kong Stock Exchange in February 2011, China 33 Media primarily provides outdoor/digital advertising services and prepaid card solutions. The company currently holds a market capitalization of HK$662 million.

This development occurs against the backdrop of heightened market interest in stablecoin-related stocks since Hong Kong published its Stablecoin Ordinance in the Gazette on May 30. The subsequent designation of August 1, 2025, as the implementation date for the ordinance establishes a licensing framework for regulated stablecoin activities in Hong Kong.

Several Hong Kong-listed firms have recently announced stablecoin license applications, triggering substantial stock rallies: - Duodian Shuzhi (2568.HK) skyrocketed nearly 90% intraday on July 3 amid reports of its license preparations, later confirmed by company sources. - Guotai Junan International (1788.HK) surged 198.39% on June 25 after securing SFC approval to upgrade its securities license for virtual asset trading, including cryptocurrencies and stablecoins.

Multiple brokerages have published research noting stablecoin's evolution from crypto instruments into pivotal financial infrastructure reshaping cross-border payments and influencing international monetary systems. Investment strategies suggest Hong Kong stocks should capitalize on policy-driven "first-mover advantages" across three key themes: compliant issuance, cross-border payments, and technical services. Mainland A-shares investors are advised to focus on blockchain technology leaders and real-world asset (RWA) tokenization opportunities while awaiting long-term industry maturation.