美股投资者日前热议，中国知名问答社区平台知乎（股票代码：ZH）股价在夜盘交易时段大涨7.08%，引发市场关注。这一涨幅主要源于公司最新财报显示的业绩改善，以及对内容行业整体前景的乐观预期。
据报道，知乎在2024年第四季度首次实现季度盈利，标志着公司经营状况的显著改善。这一突破性进展与行业内其他主要公司如B站近期也实现盈利的趋势相呼应，反映出中国互联网内容行业正逐步走向成熟和盈利。知乎通过降本增效、优化收入结构等措施，成功将全年亏损从7亿元收窄至9630万元，展现出强劲的盈利能力提升。
此外，知乎在内容生态中的独特地位也受到投资者青睐。作为"内容五巨头"之一，知乎在知识分享和社区讨论领域具有显著优势。公司2024年的付费会员数量达到1410万，年收入36亿元，虽然规模相对较小，但在细分市场中占据重要地位。随着AI技术的融入和商业模式的不断优化，市场普遍看好知乎在内容产业链中的发展潜力。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.