卫星广播服务商天狼星XM控股公司(SIRIUSXM HOLDINGS INC)宣布推出全新低价订阅方案SiriusXM Play。该方案采用广告支持模式，月费低于7美元，旨在扩大用户覆盖范围。根据公司规划，到2025年底，这项服务将覆盖约1亿辆汽车用户。
这项新订阅方案打破了传统无广告订阅模式，通过引入广告支持显著降低用户门槛。SiriusXM Play的推出标志着公司战略转型，在保持核心高端服务的同时，开拓价格敏感型用户市场。公司预计新方案将有效提升用户增长率和市场渗透率，特别是在新车预装市场和二手车市场领域。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.