可口可乐即将上任的首席执行官表示，公司需通过深耕本土市场实现业务增长。将于下月正式执掌帅印的恩里克·布朗指出，可口可乐正运用其在区域市场积累的海量数据，更精准地响应本地消费者需求，并制定针对性营销策略。这种本土化战略也有助于公司发掘并培育有潜力成长为亿万级商业巨擘的新兴品牌。
布朗特别提及源自墨西哥的乳制品品牌圣克拉拉的成功案例——该品牌近期销售额已突破十亿美元大关。"本土化亲密关系至关重要。"布朗在佛罗里达州奥兰多举行的纽约消费者分析师会议上向投资者强调。这一精细化运营理念，正推动可口可乐在全球市场构建更具弹性的增长模式。
（本文源自道琼斯通讯社实时报道，完整内容可通过检索代码P/WSJL获取相关直播记录）
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