根据IBM与全美零售商联合会（NRF）最新发布的联合研究，人工智能技术正从根本上改变消费者的购物决策模式。研究显示，超过三分之二的消费者在正式进入购物流程前，其品牌偏好、产品选择等关键决策已受到AI推荐系统的影响。
这一趋势迫使品牌方和零售商重新评估传统营销策略。通过分析海量用户行为数据，AI能够精准预测消费需求，甚至引导消费者形成尚未被明确表达的潜在需求。面对这种"决策前置化"现象，企业需构建更智能的供应链系统和个性化营销方案，才能在竞争中获得先机。
研究还指出，成功融合AI技术的零售商其客户转化率平均提升27%，而未能及时转型的企业则面临客户流失风险。专家认为，这场由AI驱动的消费革命将重塑零售行业格局，人机协作的智能决策体系或将成为未来零售业的标准配置。
Disclaimer: Investing carries risk. This is not financial advice. The above content should not be regarded as an offer, recommendation, or solicitation on acquiring or disposing of any financial products, any associated discussions, comments, or posts by author or other users should not be considered as such either. It is solely for general information purpose only, which does not consider your own investment objectives, financial situations or needs. TTM assumes no responsibility or warranty for the accuracy and completeness of the information, investors should do their own research and may seek professional advice before investing.