蜜雪集团今日盘中大涨6.12%，引起了市场的广泛关注。
消息面上，蜜雪集团旗下鲜啤业务板块近日成立了新的公司。根据公开信息，四川鲜啤福鹿家酒业有限公司已成立，由蜜雪冰城旗下福鹿家（郑州）企业管理有限公司全资持股，注册资本为5000万人民币，经营范围涵盖酒制品生产、酒类经营等。这标志着公司在酒类业务领域的进一步扩张。
此前，蜜雪冰城已于去年10月宣布收购福鹿家啤酒品牌53%的股权。此次新公司的成立，被视为公司整合并加强其在啤酒产业链布局的积极举措，增强了市场对其业务多元化及增长潜力的信心，从而推动了股价的上涨。
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