ZIBUYU (02420) has announced its interim results for 2025, reporting total revenue of approximately RMB 1.9613 billion, representing a substantial year-on-year increase of 34.1%. Net profit attributable to shareholders reached approximately RMB 106 million, marking a 15.9% year-on-year growth. Basic and diluted earnings per share stood at approximately RMB 0.22.
According to the announcement, the revenue growth was primarily driven by the group's proactive brand-building initiatives and significant expansion of non-Amazon channels. Core brands and non-Amazon channels achieved substantial growth, propelling the company's revenue increase.
In the first half of 2025, the company enhanced its brand strength across multiple dimensions, with core brands achieving breakthrough growth. From an organizational structure perspective, the company completed a brand-oriented departmental restructuring, implementing vertical brand specialization with emphasis on cross-departmental strategic synergy, resulting in more focused resource allocation and clearer targeting. In terms of brand visual identity, the company completed visual upgrades for core brands, conveying aesthetic value through more distinctive language and strengthening brand positioning perception. Regarding product design, the design department integrated fashion elements based on brand positioning for original designs, significantly improving product development efficiency with outstanding market performance for new products. On the brand marketing front, the company established its first brand book to clarify user profiles, conducted content marketing through overseas social media, collaborated with leading overseas KOLs for brand promotion, and deployed brand narratives on platforms like TikTok, gradually building overseas communities and accumulating fan bases while increasing brand exposure and driving sales conversions.
During the first half of 2025, the company accelerated omni-channel development, achieving rapid growth in non-Amazon channel revenue. Leveraging comprehensive category operations advantages and optimized division mechanisms, the company maintained steady growth in its Amazon foundation while increasing resource investment in non-Amazon channels. Non-Amazon channel revenue achieved rapid growth while maintaining high profit levels. Revenue from TikTok and Temu platforms surged 51.3% and 79.3% year-on-year respectively. Additionally, the company expanded its proprietary website layout, continuously targeting the high-end market through the RQ brand, with revenue from proprietary websites increasing nearly ninefold year-on-year.
In the first half of 2025, the company continued optimizing its global supply chain system and achieved its first overseas production capacity breakthrough. The company implemented centralized procurement strategies, established supplier performance evaluation mechanisms to select quality partners, concentrated upstream capacity allocation, effectively reducing procurement costs and shortening production cycles. Furthermore, the company achieved an overseas production capacity breakthrough in the first half, focusing on Vietnam supply chain deployment and gradually expanding capacity in Southeast Asian countries including Myanmar, Malaysia, and Cambodia, establishing a solid foundation for subsequent global supply chain network deployment and overseas capacity expansion.