古茗（01364）今日盘中股价大幅上扬，涨幅达到5%，引起了投资者的广泛关注。
消息面上，古茗近期在伙伴大会上明确了咖啡战略升级，计划将咖啡营收占比提升至20%-25%，并设定了单店日均咖啡杯量的年底目标。此外，公司还计划在全国门店推广烤箱以拓展早餐场景，这被视为新的增长点。同时，公司创始人及多位董事近期进行了连续增持，累计超过300万股，释放了管理层对公司未来发展的信心。南向资金也在近期增持了公司股份，加之现制饮品板块整体回暖，共同推动了股价的上涨。
古茗控股有限公司主要通过加盟模式运营“古茗”品牌，销售果茶、奶茶、咖啡等现制饮品，此次战略调整和资金动向显著增强了市场对其业务拓展和盈利能力的预期。
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