Li Auto (02015.HK) shares surged 5.10% in Friday's intraday trading, following the release of the company's second-quarter results and strategic announcements. The Chinese electric vehicle maker reported robust financial performance and outlined key strategic adjustments to address current market challenges.

In its Q2 earnings report, Li Auto announced vehicle sales revenue of 28.885 billion yuan, with total revenue reaching 30.246 billion yuan. Despite a slight year-over-year decrease of 4.5%, the company's net profit attributable to shareholders remained strong at 1.093 billion yuan. This financial resilience, coupled with strategic initiatives, appears to have boosted investor confidence.

During the earnings call, Li Auto executives revealed several significant strategic adjustments. These include accelerated product iteration, reduced SKU count, enhanced "public opinion defense," and sales system restructuring. CEO Li Xiang acknowledged the challenge of competitors quickly reacting to their product releases and committed to faster product launches. The company also emphasized its continued AI technology leadership, particularly in autonomous driving, and officially launched its global strategy, targeting Middle Eastern markets for international expansion beginning in 2025.