ELIFE HLDGS (00223) announced that its subsidiary, Union Grace Investment Holdings (Guangdong) Co., Ltd., and Shanghai Yaaoo Supply Chain Management Co., Ltd. (Yaaoo Supply Chain) entered into a Strategic Cooperation Framework Agreement on March 31, 2026. This collaboration integrates online brand marketing capabilities with offline practical fulfillment networks. The parties will jointly build a new ecosystem for an intelligent and global digital supply chain, which is expected to enhance the Group's core position within the industrial ecosystem and create greater value for the brands it serves.
The two sides plan to leverage their respective resource advantages and pursue in-depth cooperation through a "three-step" strategy involving business synergy, joint venture operations, and capital integration, focusing on the following areas:
1. Phase One: System Co-development and Business Synergy The parties will connect their technical systems to achieve data interoperability and intelligent decision-making. They will engage in channel sharing and joint services within the domestic market. Additionally, they will jointly research and plan expansion strategies for overseas emerging markets, such as those in Central Asia (e.g., Kazakhstan, Uzbekistan) and Latin America (e.g., Mexico, Brazil).
2. Phase Two: Establishment of a Joint Venture Company Following successful outcomes in the initial phase, the parties intend to jointly invest in establishing a company focused on "AI + Digital Supply Chain" operations. This joint venture will prioritize investment in the overseas warehouse business planned by Yaaoo Supply Chain, constructing "AI Smart Overseas Warehouses" in key hubs across Central Asia and Latin America. This will implement Yaaoo's integrated "seven-in-one" service model for global expansion, covering company registration, compliance, warehousing, logistics, marketing, display, and after-sales services.
3. Phase Three: Capital Integration Depending on the operational maturity of the joint venture, deeper capital integration negotiations may be initiated in the future. Potential paths include strategic acquisitions by the Company of the joint venture or the main entity of Yaaoo Supply Chain.
Rationale and Benefits of the Agreement: 1. Building a Strategic Moat: By deeply integrating "AI technology" with the "physical supply chain network," the collaboration aims to build an intelligent supply chain coordination network covering the domestic "first mile" and overseas "last mile," thereby enhancing the Group's core competitiveness. 2. Developing New Growth Avenues: The partnership will efficiently enter the cross-border brand expansion sector via a light-asset model, tapping into blue ocean markets like Central Asia and Latin America to create a second growth curve. 3. Promoting Industrial Value Upgrade: Through intelligent systems, the initiative will enable data-driven and visual management across the entire supply chain, improving industrial efficiency and consolidating the Group's central role within the industrial ecosystem.