1305 ET - 芭比娃娃的销售近期有所下滑,但美泰公司对此并不太担忧。“这个品牌的健康状况良好,尽管最近有下降,”首席执行官Ynon Kreiz在摩根士丹利全球消费者和零售大会上表示。展望未来,这家玩具公司将通过改进包装、增强玩具区的细分、引入更多的游戏模式以及吸引成年收藏者来推动品牌参与度。他补充道:“我们预计在第四季度及以后,芭比娃娃将呈现改善的趋势。”
1305 ET - 芭比娃娃的销售近期有所下滑,但美泰公司对此并不太担忧。“这个品牌的健康状况良好,尽管最近有下降,”首席执行官Ynon Kreiz在摩根士丹利全球消费者和零售大会上表示。展望未来,这家玩具公司将通过改进包装、增强玩具区的细分、引入更多的游戏模式以及吸引成年收藏者来推动品牌参与度。他补充道:“我们预计在第四季度及以后,芭比娃娃将呈现改善的趋势。”
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