异动解读 | Roku盘后大跌8.48%,营收符合预期但竞争激烈

异动解读
Oct 31

周四盘后,流媒体设备制造商Roku Inc(ROKU)股价大跌8.48%,尽管公司第三季度业绩符合华尔街预期,但激烈的市场竞争和客户广告支出减少引发了投资者担忧。

根据公司财报,Roku第三季度总营收达到12.1亿美元,同比增长14%,符合分析师预期。然而,公司面临着来自竞争对手的巨大压力,同时经济不确定性导致广告商对预算持谨慎态度,这给依赖广告收入的Roku带来了挑战。值得注意的是,公司第三季度的设备收入同比下降了5%,进一步加剧了投资者的担忧。

尽管整体广告支出正从传统电视向流媒体平台转移,但当前经济环境下广告商的谨慎态度正在影响Roku等公司的收入增长。分析师指出,Roku需要在激烈的市场竞争中寻找新的增长点,以维持其在流媒体行业的领先地位。投资者将密切关注公司未来的战略调整和业绩表现。

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