Chinese designer toy powerhouse POP MART rose 13% in Hong Kong as it tops the shopping list of the US app store.

In recent weeks, social media has been filled with videos of collectors trading tips on how to get their hands on a Labubu, the fluffy doll with pointed ears and a mischievous grin.

Labubu bag charms seen at Paris Fashion week on March 8, 2025 in Paris, France.

Though the latest Labubu collection, which dropped on Friday and sold out in seconds, retails at $27.99 for one blind box or $167.94 for a set of six, resellers have already put them up on sites like eBay for more than double those prices.

Labubu dolls are made and sold by Pop Mart, a Chinese retailer known for its “blind box” collectibles, which makes it so that buyers don’t know which color or design they’re getting until they open the box.

Online restocks have earned a cutthroat reputation for selling out immediately, and buyers around the world have been known to camp out in front of Pop Mart stores for hours.

From Beanie Babies to Squishmallows to the naked Sonny Angel figurines that exploded in popularity last year, collectibles have frequently fueled one consumer fad after another. As limited supply drives up their rarity, many fans seek the thrill of hunting down certain coveted versions, like the special-edition “secret” Labubu, which can only be found by winning the blind box lottery.

Created in 2015 by Kasing Lung, a Hong Kong–born artist based in Belgium, Labubu is one of “The Monsters,” a group of characters inspired by Nordic mythology in Lung’s children’s book series. Labubu, according to Pop Mart’s description, is “kind-hearted and always wants to help, but often accidentally achieves the opposite.”