A New Chapter in Xuzhou: Strengthening Ties with the Emerging Workforce for Mutual Growth

Deep News
Feb 08

At 9 a.m., lively greetings fill the live-streaming rooms; by noon, delivery rider Li navigates the bustling streets; in the afternoon, courier Wang moves with hurried steps; late at night, ride-hailing driver Zhang completes his final trip of the day. In Xuzhou, Jiangsu, more than 250,000 workers engaged in new forms of employment, like these individuals, flow like countless streams into the city's lifeblood. How can these "mobile stars" find a sense of belonging? How can they feel needed and cared for simultaneously? This Spring Festival, a reciprocal effort centered on heartfelt connection with the new workforce has quietly begun.

**Building a Network: From Strangers to Family** "Before, I always felt we delivery riders were quite distant from the community," admitted Zhu Zhonghai, temporary Party branch secretary and deputy station manager of a Meituan site in Xincheng District, recently. Now, he has the community secretary's number saved in his phone, wears a Party member badge on his chest, and his delivery station displays a clear organizational chart of the Party branch. This transformation stems from a city-wide "immersive" research initiative. Issues like "elevator delays during deliveries causing wasted time and conflicts" and "uncertainty about which office handles permit applications" were raised. The city's Social Work Department mobilized over 200 officials to visit 172 enterprises and sites, conducting face-to-face discussions with 1,292 workers and managers. They gathered 213 specific requests, ultimately identifying 21 common issues presented at special symposiums. Swiftly, departments including market regulation and public security collaborated, establishing measures for rider certification, e-bike registration, and expedited access to commercial and residential areas.

Organizational coverage is the first step toward unity. To date, Party organizations at various levels across the city have identified and integrated 3,163 Party members from the new employment groups, establishing 139 corresponding Party branches. Over 12,000 workers, including delivery riders, have proactively registered with their local communities. "The Party organization found us, and we found our home," said Zhu Zhonghai. Now, at 61 paired cooperative workstations, clear Party branch charts and service contact cards are prominently displayed, making that sense of belonging visible and tangible.

**Creating a Service Circle: From Frantic Deliveries to Peace of Mind** Where to grab a drink, recharge, or rest during busy shifts? This was once a common concern for many delivery workers. Today, a network of 1,148 standardized service sites and "Pengcheng Stations" throughout Xuzhou forms a robust "15-minute warm service circle" for the new workforce. At one "Pengcheng Station" in Midea Plaza, Yunlong District, amenities like microwaves, water dispensers, first-aid kits, and charging ports are fully available. Several riders utilize the brief lull before the lunch rush to rest here.

Care extends beyond mere "rest stops." The Social Work Department, jointly with other departments, launched the "Version 2.0 Measures for Caring for the New Employment Group." Initiatives include building a "Friendly City" to address access and rest difficulties, the "Cool Pengcheng" public welfare action providing summer heat prevention supplies, a "Green Channel for Rider Certification" smoothing career paths, and health check-ups, children's care classes, and free legal consultations offered with medical institutions, extending care to the heart of this workforce. Statistics show these in-depth services have benefited over 60,000 individuals.

Social forces are also widely mobilized. Ninety-eight friendly communities and blocks have been upgraded with dedicated passages, parking, and charging points; over 600爱心 businesses offer free water and charging; 213 restaurants provide off-peak discounts; even 72 bank branches and 3 pilot traffic police booths serve as extended service points. Rider Xiao Liu, who works year-round in the central business district, noted, "When I'm tired from deliveries, I can easily find a spot to catch my breath." The city's goodwill flows through these small details.

**Bridging Governance: From Being Served to Serving Others** Warming the "new" workforce is just the start; nurturing and utilizing their potential is key. The ultimate goal is to foster a sense of ownership, guiding them from being observers to active participants in social governance. "I didn't expect our suggestions would actually be adopted. This feeling of being seen and respected is truly good," said courier Zhao Xi. Last year, activities like "Pengcheng Deliberations: Together" for grassroots democratic consultation and "Listening to Xuzhou: Together" for public suggestions collection specifically reserved seats for the new employment group. Representatives of couriers and delivery riders entered meeting rooms, discussing matters with property managers and residents, and proposing suggestions to relevant departments. Their "heartfelt voices" prompted management optimizations in over 80 residential complexes: friendlier access controls, reduced elevator card fees, and even the addition of delivery shuttle services.

A larger stage awaits at the grassroots level. Over 60 volunteer service teams, such as the "Volunteer Knights" and "Ningrui Ride-hailing Civilian Police Team," are active. More than 340 "brothers" have been appointed as traffic safety promoters, food safety supervisors, and part-time grid administrators. Leveraging their professional advantages, they act as the city's "mobile probes," reporting over 1,600 pieces of information related to safety hazards and civic initiatives, achieving deep integration of "warm service" and "united governance."

In the virtual realm, this "new" force shines equally bright. Xuzhou implemented the "Online Civilized Partners Plan," bringing over 200 online influencers into its guidance framework. It selected more than 100 "Xuzhou City Online Ambassadors," who created大量 high-quality content rich with local elements for topics like "Shaking in Xuzhou for Chinese New Year." Estimated views for related works on Douyin exceeded 1 billion. Online streamer Xiao Chen, after participating in the "e-Journey Witnessing Development" activity, reflected, "Using my lens to showcase my hometown's progress is particularly meaningful."

From offline to online, from receiving services to participating in governance, Xuzhou's new employment groups are growing and evolving alongside the city with a renewed spirit. Moving forward, Xuzhou will continue to deepen the "Heart Linked with New: Together" Party-building brand, strengthen political guidance, optimize "warming the new" services, and consistently enhance this workforce's sense of gain, happiness, and security.

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